All Day - Animated Lyric Video
I was asked by Insanity records to create an animated lyric video for 'All Day' by Welshy ft. Nonô.
The original artwork features colourful block shapes which became core of the videos aesthetic and used to match the pace of the track. Inspired by the typography I came up with the idea of animating the lyrics with individual letters and words changing in weight and thickness creating a choppy and energetic feeling reminiscent of stop motion.
The video provides an exciting visual accompaniment for the song on YouTube with optimised cutdowns to support reach and engagement on Instagram and social media.
The video provides an exciting visual accompaniment for the song on YouTube with optimised cutdowns to support reach and engagement on Instagram and social media.