The Kooks - Social Content
Whilst I was at the music social media agency Hype Lab, we worked on a variety of album campaigns creating content for upcoming releases including The Kooks' '10 Track to Echo in the Dark.'
The aim was to continuously build hype around the album in the run up to it's release as well as promote tour dates, festivals, back catalogues and engage with both old and new fans.
The new album had a many visuals reflecting space travel, stars and galaxies. I collaborated in brainstorm meetings to come up with ideas for content that reflected this theme in graphic and video formats. As well as this I created digital collages which would be posted as seamless carousels on Instagram capturing live tour performances and lifestyle moments that fans would engage with and become a part of.
